In 1976, three friends opened NaNa, a 100 square foot store in Santa Monica. Each co-founder was a member of the 70s punk scene in L.A., and had a passion for bands like Love and Justice, The Cramps, Sex Pistols, The Clash, Throbbing Gristle, Joy Division, and KMFDM. In the late 80s and early 90s, NaNa grew to open two stores in New York, one on the Upper West Side and another downtown on Prince Street. Chloë shopped at these stores, and sported NaNa boots on the pages of Sassy Magazine. Chloë continues to wear a treasured pair of NaNa combat boots, and in 2009 connected with one of the founders of NaNa, Paul Kaufman, after mentioning the brand in an L.A. Times article. Chloë Sevigny for Opening Ceremony Pre-Spring 2011 resurrects some of Chloë’s favorite styles from the original NaNa archives. All shoes are manufactured in the same Mexican factory as the originals, made by traditional Western shoemakers using all leather uppers and Goodyear welt soles (a shoemaking technology that dates back to the early 1900s).

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